Every year Sheridan’s President, Jeff Zabudsky, challenges his institution to bring out the very best in creativity and innovation. For the 2013-14 Challenge, they were tasked with creating a Sheridan ’S’ that represented their faculty or program of study.
To engage the Sheridan community and create a buzz around the Challenge, we created large installations at each campus designed to stop students in their tracks and encourage them to join in the fun and creativity.
Curious teaser animations on social media helped spread the word leading up to each installation, alongside posters and postcards inviting students to create their own. A microsite and video added to the Challenge campaign.