Bardel Entertainment

Bardel Entertainment, an Emmy Award-winning animation studio with offices in Vancouver, Kelowna, and recently Montréal, has spent 35 years establishing a world-class reputation. It was time to capture the essence of the studio, the quality of its award-winning work, and highlight its unique work-hard-play-hard culture. To achieve this, we developed a bold and dynamic visual language centered around the concept of "The Creativity Inside." Additionally, we created a website that not only showcases their work and culture but also aims to attract new talent in the competitive Canadian market.

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Another Dimension

The identity is playfully extended through dimensional elements: the 3D canvas, character reveals and dimensional typography.

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Simple and effective

The redesigned website was stripped back to the essentials – project highlights, studio culture and recruitment opportunities with a direct goal of attracting new talent in the competitive market.

Credits

AGENCY: Will
CREATIVE DIRECTOR: Nick Richards
DESIGN LEAD: Paul Gledhill
BRAND STRATEGY: Nicola Poskitt
COPYWRITER: Luke Devlin

INFO

Originally from the UK, based in Vancouver, I'm a brand identity designer and art director with over 20 years experience. I’m driven to create work that sparks joy, shifts behaviour and influences opinion. I believe in impactful ideas that connect with an audience, executed with integrity and craft.

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