Kiaro is a cannabis retailer with a growing number of stores across Canada. They believe in the power of cannabis to fuel better lives and to help others fulfill their true selves. They are changing the public perception of cannabis through their elevated, accessible retail experience, and beautifully curated mix of products.
We created a strategy and identity around the spirit of Collective Courage. This spirit inspired many aspects of the brand, from the bold silhouettes of the logo shapes and expressive K icons, to the collaborations with local communities. The identity plays with light and dark, through colour and shadow – referencing the origins of the name: Chiaro (Chiaroscuro). The result is a bold, distinct and confident brand that stands out in the emerging cannabis landscape.
I’m a British designer and art director living and working in Vancouver, BC. I have over 15 years experience creating brands and communications across a variety of industries, both large and small. I’m driven to create work that sparks joy, shifts behaviour and influences opinion. I believe in impactful ideas that connect with an audience, executed with integrity and craft.
I'm currently building brands at Will.