Taking Root

Taking Root is a pioneering nonprofit organization focused on tackling climate change and supporting local communities through reforestation initiatives. Based in Canada, they collaborate with farmers in tropical regions to plant and protect trees, creating sustainable livelihoods while restoring ecosystems. Using innovative technology, they ensure transparent carbon offsetting while supporting environmental and economic resilience in vulnerable communities.

The visual identity reflects its mission to accelerate global forest restoration through a compelling, accessible, and transparent approach. The logo embodies key symbols such as trees, canopies, growth, verification, and technology, underscoring its role as a beacon of innovation in reforestation. The color palette, inspired by nature and forests, evokes a sense of connection to the environment while emphasizing sustainability and regeneration. Rooted in its human-centered, enabling, and rigorous ethos, the visual identity communicates undeniable impact and positions Taking Root as a game-changing connector in the fight against climate change.

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Credits

AGENCY: Will
CREATIVE DIRECTOR: Nick Richards
DESIGN LEAD: Paul Gledhill
BRAND STRATEGY: Nicola Poskitt
COPYWRITER: Luke Devlin
WEBSITE: takingroot.com

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